ET NOW has announced a refreshed and expanded programming slate that underlines its push towards deeper, more analytical business journalism. The new line-up includes ‘All About Your Company’, ‘DEEP DIVE’, ‘BrandVerse’ and a comprehensive ‘ET NOW Year-End Programming 2025’ package, aimed at offering viewers greater clarity, context and actionable market intelligence.

According to an ET NOW press release, the new shows are designed to move beyond headline-driven coverage and address the growing demand for structured, insight-led analysis across companies, markets and the broader economy. The channel said the programming refresh reflects its focus on helping viewers better understand the forces shaping business decisions and investment outcomes.

One of the key additions is ‘All About Your Company’, which airs on weekdays at 12.30 pm with repeats at 6.30 pm. Each episode focuses on a single listed company, offering a clean and structured deep dive into its business model, financial strength, capital allocation strategy and management intent. The show brings together editorial context, financial analysis and a pointed management interaction, enabling viewers to connect business fundamentals with numbers and take more informed investment calls.

Another highlight is ‘DEEP DIVE with Sajeet Manghat’, airing every Wednesday at 3.30 pm with a repeat at 7.00 pm. The show adopts a data-led approach to decode the story behind the numbers, linking trends in earnings, policy, interest rates, consumption and global capital flows to real-world market outcomes. By focusing on cause-and-effect analysis, ‘DEEP DIVE’ aims to provide early signals, sharper risk assessment and clearer positioning strategies for investors.

ET NOW is also set to launch ‘BrandVerse’ on December 16, airing every Tuesday at 7.00 pm. The show explores the evolving business of brands, media and technology, examining how storytelling, strategy and platforms influence consumer behaviour and business results. Featuring conversations with CMOs, creative leaders, founders, media executives and cultural voices, BrandVerse blends interviews, explainers and editorial segments to decode the fast-changing brand and culture economy.

As the year draws to a close, the channel will also roll out its ‘ET NOW Year-End Programming 2025’, a three-week special focused on decoding the key developments of 2025 while preparing viewers for 2026. The programming will cover global and domestic macro trends, markets, trade and commodities, as well as mutual funds, sector performance and long-term wealth creation themes, with insights from economists, policymakers, market veterans and industry leaders.

With this expanded slate, ET NOW said it is reinforcing its core promise of delivering depth over noise and insight over information, while setting the agenda for business news that helps viewers navigate complexity with greater confidence.