OTTplay, a leading OTT aggregation platform of India, yesterday announced a strategic partnership with Studio Jadu to syndicate a line-up of AI-enabled animated series, marking one of the earliest OTT syndication deals of its kind worldwide.

The collaboration, according to a press release from the streaming aggregation platform, brings Studio Jadu’s next-generation animated content to OTTplay’s discovery-driven ecosystem, expanding access to innovative storytelling crafted through Jadu’s proprietary creator workbench.

The platform empowers artists to refine narratives, deepen character arcs, and accelerate production—while ensuring that human creators remain the ultimate authors of their work.

“At Studio Jadu, we’re building tools that empower creators by helping them bring the stories they imagine to life and reach audiences directly. This partnership with OTTplay represents the first step on that journey: connecting creator rooms to mainstream OTT viewers, while keeping artists firmly in control,” said Masoud Loghmani, Founder & CEO, Studio Jadu.

“We’re proud to be among the first mainstream OTT destinations in India — and possibly globally — to syndicate AI-enabled animation. Together with Studio Jadu, we’re enabling a new generation of creator-led storytelling,” said Avinash Mudaliar, Co-Founder & CEO, HT Labs, managers of OTTPlay.

The statement said initial titles will begin rolling out on OTTplay following the announcement.

So, what’s the scope of the partnership? The following amongst others:

• Syndication Scope: Multiple AI-enabled animated series created by Studio Jadu will be distributed on OTTplay, with initial titles rolling out following today’s announcement.
• Innovation with Integrity: Studio Jadu’s production approach uses GenAI to accelerate craft and iteration while preserving human authorship and editorial oversight.
• Discovery Meets Reach: OTTplay’s aggregation platform extends frontier storytelling to new audiences, within a premium, secure viewing environment.

Studio Jadu is a creator-first AI studio reinventing the business of entertainment. The company builds GenAI-powered tools that serve the creator community so storytellers can bring original, human stories to life – without ceding authorship.