Hockey India yesterday unveiled the official promo for the upcoming season of the Hero Hockey India League (HIL), introducing its bold new brand line — ‘Big. Is. Back’.

The campaign signals the league’s intent to scale up in ambition, creativity, and fan engagement, backed by a refreshed identity designed to reintroduce HIL with a cinematic, energetic edge, according to a PTI report from New Delhi.

The creative direction celebrates the intensity and athleticism of hockey while highlighting the emotional and cultural resonance the sport continues to hold across India. The rollout spans multiple mediums and markets, ensuring impact across every major fan touchpoint.

HIL’s return in 2024 marked a major resurgence with support from partners Prasar Bharati and Sony Sports Network helping the league achieve an extraordinary cumulative reach of 40.8 million viewers, a 48 percent jump over the 2017 season.

On social media, HIL surpassed one billion views across Facebook, Instagram and X on more than 3,000 pieces of content.

According to a press release from HIL, the new season’s campaign is anchored by a 360-degree marketing strategy aimed at making HIL unmissable.

The high-impact animated films would bring each franchise city to life, massive outdoor installations would build nationwide anticipation and a strong presence across radio, television and OTT platforms would reinforce reach, HIL stressed.

A revamped social media approach will spotlight daily storytelling, behind-the-scenes action, player features, Reel-first creatives and influencer-led conversations would keep fans engaged well beyond matchdays.

Hero Hockey India League Governing Committee Chairperson, Dr. Dilip Tirkey, in a statement said, “With the launch of the promo…, the countdown for the new season of the Hero Hockey India League has officially begun, and it will be bigger than ever. HIL has played a crucial role in the growth of Indian hockey, and it means a great deal to both players and fans. With this strong marketing push, we aim to take hockey to more people and inspire the next generation.”

The league enters the new season with a focus on scale, innovation, and emotion, determined to take hockey to every corner of the country and place it at the center of India’s sporting landscape, HIL claimed.