Prime Video has achieved a major global milestone, with Amazon announcing that the streaming platform now reaches more than 315 million ad-supported viewers every month.

The figure marks a sharp jump from 200 million viewers in April 2024, underscoring Prime Video’s growing global scale and advertising potential.

According to a press note from Prime Video, the latest numbers represent an unduplicated average monthly active ad-supported audience across its diverse range of content including Original and licensed series and films, live sports and events, as well as free, ad-supported live channels available on the platform. The global reach estimate is based on Amazon’s internal data covering the period from September 2024 to August 2025, with slight variations across regions depending on local launch timelines.

Commenting on the milestone, Jeremy Helfand, Vice President of Prime Video Advertising, said, “Reaching more than 315 million average monthly ad-supported viewers globally marks a transformative milestone for Prime Video. This expanded audience across 16 countries demonstrates our customer-obsessed approach to enhancing the viewing experience while delivering powerful opportunities for brands. We’re just beginning to unlock what’s possible when premium entertainment, engaged viewers, and innovative ad-tech converge with relevant and performant advertising at this unprecedented scale.”

Advertising on Prime Video is now available in 16 countries, including India, the United States, the United Kingdom, Germany, France, Japan, and Brazil, reflecting the platform’s continued global expansion. The milestone reinforces Prime Video’s evolution as a major advertising destination, offering brands in India and across the world access to highly engaged audiences through premium entertainment content.

For more details on the announcements made at Amazon’s annual flagship event, readers can visit the official unBoxed 2025 recap.Prime Vide