Marking World EV Day, Mahindra Electric Automobile Ltd unveiled its latest campaign, ‘Unlimit Bharat’, in collaboration with TV9 Network. The initiative brings together more than 100 content creators from across India to showcase the versatility and limitless potential of Mahindra’s electric origin SUVs – the XUV 9e and BE 6.

According to TV9 press release, the campaign spans diverse genres such as auto, travel, music, finance, technology, and lifestyle, reflecting how the ESUVs seamlessly fit into everyday lives. by leveraging storytelling and digital influence, Mahindra aims to position its electric vehicles as aspirational, practical, and symbolic of a modern India on the move.

Nalinikanth Gollagunta, chief executive officer – automotive division, Mahindra & Mahindra Ltd., and executive director, Mahindra Electric Automobile Ltd., said, “With over 20,000 Mahindra eSUVs on the road in just five months, we are proud to see the rapid adoption of our electric origin SUVs across the country. Through the ‘unlimit bharat’ campaign, we are bringing together over 100 content creators from diverse genres and geographies to highlight the practicality and potential of Mahindra Electric Origin SUVs. On this World EV Day, we are celebrating the limitless potential of the XEV 9E and BE 6 that will further accelerate India’s journey into a bold new electric era.”

Sharing his thoughts on the partnership, Raktim Das, chief growth officer, TV9 Network, added, “At TV9 Network, we are excited to collaborate with Mahindra Electric Automobile Ltd. on the ‘Unlimit Bharat’ campaign. This initiative uniting leading content creators across India is arguably the biggest of its kind. By leveraging our extensive national reach and multilingual platforms, we are proud to inspire millions by presenting EVs as not just environmentally conscious choices but as symbols of modernity and accessibility.”

The collaboration with TV9 Network, which operates across seven languages with wide national reach, amplifies the campaign’s message by weaving ESUVs into inspiring narratives of progress, style, and accessibility. Mahindra emphasised that the XUV 9E and BE 6 are built on the groundbreaking INGLO platform and powered by MAIA, described as the world’s fastest automotive mind. With a real-world range of more than 500 km, the SUVs combine performance, design, and innovation to set new benchmarks in electric mobility.

The company also highlighted that many owners who previously drove some of the world’s most celebrated luxury brands have expressed deep admiration for Mahindra’s eSUVs, underscoring their growing appeal and quality.