The International Cricket Council (ICC) will partner with Google to enhance fan engagement in women’s cricket via a landmark women’s-only global partnership. The collaboration will lead to the world cricket governing body leveraging the tech giant’s  advanced technology and commitment to supporting women’s sports, enhancing fan engagement and increasing accessibility.

According to an ICC statement from Dubai, the partnership comes at an exciting juncture in the women’s game, with two major global events scheduled in the next 10 months – the ICC Women’s Cricket World Cup in India and Sri Lanka and the Women’s T20 World Cup to be held in England and Wales.

The alliance, announced on August 29, paves way for fuelling further growth and visibility of women’s cricket following the announcement of Unilever as the ICC’s first global women’s partner earlier this year.

Enhancing the fan experience in women’s cricket and making it more dynamic, accessible and meaningful through Google products, including Android, Google Gemini, Google Pay and Google Pixel, will be the goal. This integrated ecosystem has been designed to bring fans closer to the game’s key moments, players, and stories, expanding on every stage of the fan journey from discovering match highlights to celebrating wins.

“This partnership with Google is a landmark moment for women’s cricket and underlines our commitment to taking the women’s game to even greater heights,” said ICC Chairman Jay Shah.

“By harnessing Google’s world-class innovation, we will be able to create more engaging experiences for fans and bring the sport closer to people everywhere. Women’s cricket is growing faster than ever before, and this collaboration will not only help accelerate its global reach but also inspire future generations to see cricket as a game where they belong.”

Shekar Khosla (in the picture), VP Marketing at Google India, added: “Cricket has always been about community and shared passion. We are proud to partner with the ICC to bring fans of women’s cricket closer to the game through our technology.

“This alliance is not just about a single tournament; it’s about building deeper engagement, making the sport more accessible, and enabling fans to feel a stronger connection with what they care about.”

Also present at the event to announce the partnership were ICC CEO Sanjog Gupta and Indian cricket legend Mithali Raj (both in the picture).

(Image courtesy ICC website)