Leading global cricket data and analytics provider CricViz, has said it has signed a partnership with Prasar Bharati, India’s public service broadcaster. The deal was formally announced at a special premiere of ‘The Great Indian Cricket Show’ held in New Delhi.

Under the multi-year agreement, CricViz will lead the creation of compelling content narratives, manage end-to-end production and show logistics, and curate a star-studded line-up of legendary Indian cricketers and guests across more than 100 episodes.

The show, which will be broadcast across Prasar Bharati platforms like WAVES OTT and Doordarshan Sports channel to an audience of over 240 million people, features celebrated ex-Indian national team cricketers such as Anil Kumble, Sanjay Manjrekar, Parthiv Patel, and Sanjay Bangar.

According to a media statement from the London-headquartered CricViz earlier in the week, the show celebrates India’s cricketing heritage while also incorporating technology and data-led storytelling, as it aims to shape the future of sports broadcasting.

Following the opening of its Mumbai office and the creation of a specialist team of sports industry executives, this deal reflects CricViz’s rapid growth both geographically in India and new capabilities. In addition to its collaborations with global rightsholders, international cricket governing bodies, teams, and leagues, this partnership underscores CricViz’s strength in content production, driving broadcast audience growth and enhancing fan engagement.

Michael Kivido, Managing Director of CricViz, stated: “This partnership with Prasar Bharati represents a unique opportunity to combine CricViz’s analytical expertise with Prasar Bharati’s unparalleled reach. The Great Indian Cricket Show will set new standards in cricket storytelling for audiences across India.”

Prasar Bharati CEO Gaurav Dwivedi added: “ ‘The Great Indian Cricket Show’ is an important step in Prasar Bharati’s continuing endeavour to bring high-quality, meaningful content to audiences across India. It seeks to honour the country’s cricketing legacy while engaging with the next generation of fans.”