Sony Pictures Networks India’s Managing Director & CEO, Gaurav Banerjee, has been appointed as the new Chairman of Broadcast Audience Research Council (BARC) India, with immediate effect, a media statement from the audience ratings agency said yesterday.

The decision was formalised at BARC India’s Board meeting held on August 1. Banerjee takes over from Shashi Sinha, Executive Chairman of IPG Mediabrands India, who held the position since March 2022.

With a distinguished career spanning over two decades in the media and entertainment industry, Banerjee brings deep insight and strategic acumen to the role. He currently also serves as Vice-President of the Indian Broadcasting & Digital Foundation (IBDF) and is a board member of MSM-Worldwide Factual Media Private Limited and Bangla Entertainment Private Limited.

Reacting to his appointment, Banerjee said, “BARC India continues to empower stakeholders across the ecosystem with data-driven decision-making and it is a privilege to take on the role of Chairman at the world’s largest television audience measurement company. A big thank you to Shashi Sinha for his exceptional leadership and steady guidance over the last three years. As we navigate a rapidly converging media landscape, I look forward to continue strengthening BARC’s position as a trusted and credible currency for TV measurement in India.”

Outgoing Chairman Sinha shared his gratitude, stating, “Over the last few years, I have had the opportunity to partner with BARC and the various committees at different levels. I extend my heartfelt gratitude to the entire team at BARC for their unwavering support and collaboration. I would also like to extend a warm welcome to our new Chairman, Gaurav Banerjee. I am confident that with his unique leadership style, BARC will continue to grow and innovate to meet the evolving needs of our industry.”

Nakul Chopra, CEO, BARC India, also welcomed the appointment, saying, “We welcome Gaurav Banerjee as our new Chairman. His leadership will be invaluable as BARC continues to evolve and serve the dynamic needs of the broadcast and advertising ecosystem. We would also like to express our deep respect and thanks to Shashi Sinha for his stewardship and commitment to BARC. His tenure has been instrumental in enhancing data granularity while reinforcing BARC’s dedication and commitment to the industry.”