Network18 has announced the launch of Creator18, a cutting-edge platform built to support and scale the efforts of creators across a wide spectrum of categories and geographies. With a sharp focus on talent representation, influencer marketing, and creative strategy, Creator18 is positioned to become a launchpad for Indian creators to engage in iconic collaborations with global brands and audiences.

The initiative is being led by Angad Bhatia, Chief Executive Officer of Firstpost and Creator18 at Network18 Media & Investments Limited. 

According to an official LinkdIn post by Network18, the platform is committed to “amplifying voices, shaping narratives, and building iconic collaborations between creators and leading brands across the world.” The announcement marks a bold step in what Network18 calls “India’s creator-powered global era.”

Creator18 is envisioned not just as a talent representation platform but as a strategic vehicle to expand India’s cultural and creative footprint globally. From culture to commerce, fashion to fintech, the platform aims to work with creators from diverse fields, helping them find meaningful connections and monetization opportunities through storytelling, branded content, and digital influence.

Network18 describes Creator18 as “India’s bold leap into the global creator economy,” underlining the country’s intent to play a pivotal role in shaping global narratives across industries. The platform plans to act as both a launchpad and a partner to creators, empowering them with strategic tools, brand alliances, and growth opportunities that match international standards.

“Creator18 isn’t just about managing talent—it’s about building India’s global influence in every category that matters,” the release added. The vision is clear: to elevate Indian creators and narratives on the world stage and enable them to lead conversations that matter—from economic growth to cultural shifts.

As the creator economy continues to evolve at breakneck speed, Creator18 arrives at a crucial moment, offering structure, strategy, and scale to a sector that is rapidly transforming how brands communicate, how consumers engage, and how stories are told across platforms.