Sony YAY!, the popular kids’ entertainment channel, is all set to bring back its much-loved interactive learning series ‘Fevicreate Idea Labs’ with a brand-new season.
Launching on May 17, the second edition of this engaging arts and science-based show promises to fuse creativity with education—inviting young minds to explore the wonders of scientific thinking through fun, hands-on art projects.
According to an official press release from Sony YAY!, ‘Fevicreate Idea Labs’ S2 builds upon the success of its inaugural run with a refreshed format, stronger narratives, and a more immersive viewing experience. Hosted by actor and anchor Rithvik Dhanjani, the show will also feature a dynamic judging panel comprising actor and fitness icon Mandira Bedi, and renowned marine biologist and ocean educator Nayantara Jain. Together, they will mentor and assess school students as they experiment and innovate across a range of creative challenges.
With this initiative, Sony YAY! continues its focus on branded content innovation, offering value-based entertainment that engages not only children but also their families. As part of a larger 360-degree campaign, the channel has even roped in its beloved animated duo Honey Bunny to feature in a morning special—using their trademark humour to raise awareness and generate buzz around the launch of the new season.
Rohit Sinha, National Head, Ad Sales, Sports Cluster and Sony YAY!, spoke about the channel’s long-standing commitment to enriching young audiences through innovative formats. “At Sony YAY!, we believe in the power of meaningful engagement—where creativity meets connection. Our goal has always been to create ideas that not only bring joy to kids but also offer brands a unique way to reach their audience,” Sinha said.
He further added, “Fevicreate is a perfect example of this synergy—an initiative that blends the fun and familiarity of our toons with content that’s both interactive and enriching for young viewers.”
By combining the power of education with visual storytelling and popular characters, ‘Fevicreate Idea Labs’ aims to spark curiosity and encourage children to explore the sciences through everyday creativity. The second season promises a deeper look into the minds of young innovators and the journeys they take in turning basic scientific ideas into meaningful art.
‘Fevicreate Idea Labs’ premieres May 17 on Sony YAY! and Sony Entertainment Television.
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