With school vacations just around the corner, Sony YAY! has kicked off the summer season with an exciting announcement — a specially curated Shin Chan Summer Special, bringing back everyone’s favourite mischievous kid in a brand-new avatar.

According to a press release issued by the channel, this integrated summer celebration promises to be a complete entertainment package for young viewers.

Starting this week, Sony YAY! will be rolling out fresh episodes of Shin Chan, packed with new adventures, unexpected pranks, and the same lovable chaos that fans can’t get enough of. But that’s not all — the campaign goes beyond just TV screens. Kids can expect interactive digital contests, themed goodies, surprise giveaways, and even a lineup of on-ground activities in select cities, all centred around Shin Chan.

The campaign, aptly titled “Shin Chan Full Toss Fun”, is designed to keep children engaged and laughing throughout the holiday season. “Summer is the most special time for our young audiences, and we’re thrilled to make it even more memorable with Shin Chan leading the charge,” the press note from Sony YAY! reads. “This is more than just programming — it’s a full-blown experience for kids to immerse themselves in.”

Shin Chan, who has remained one of the top-rated characters on the network, will now appear in quirky new shorts, hilarious themed episodes, and never-before-seen misadventures. From camping chaos to summer vacation mishaps, the stories have been tailored to capture the spirit of the season.

To add to the excitement, Sony YAY! has partnered with leading toy brands and online platforms for contests where kids can win Shin Chan-themed merchandise. The channel will also host live interactions and digital engagement activities to bring fans closer to the character they adore.

Sony YAY! has always been known for delivering smart, safe, and fun content, and this summer’s Shin Chan initiative fits right into that vision. With schools shutting for break and temperatures rising, the channel is making sure that the fun stays switched on, right in the comfort of home.