In a proactive step towards promoting safer digital habits, Bollywood actress Neha Dhupia and the Assam Police have come together to launch an awareness campaign titled ‘Don’tBeASharent’.

The initiative, unveiled on April 9, 2025, focuses on educating parents about responsible digital parenting and the risks associated with oversharing children’s information online.

The campaign’s title, a blend of “share” and “parent,” addresses the increasing trend of parents sharing extensive details and images of their children on social media without considering the long-term consequences. Experts believe that excessive exposure can make minors vulnerable to privacy breaches, online predators, and identity theft.

At the launch event, Neha Dhupia, a vocal advocate for children’s rights and online safety, emphasized the need for creating a secure virtual environment for the younger generation. “We live in an age where a child’s digital footprint is created even before they can walk. It’s crucial for parents to understand the risks and practice caution when sharing their children’s moments online,” Dhupia stated.

The Assam Police, known for its forward-thinking digital campaigns, highlighted that Don’tBeASharent is not just a message, but a movement. Through a series of social media posts, videos, and community outreach programs, the campaign aims to spread awareness about best practices for digital parenting. Key suggestions include limiting the sharing of identifiable information, using privacy settings diligently, and asking for a child’s consent before posting as they grow older.

Addressing the media, senior Assam Police officials said, “Children have a right to digital privacy. As law enforcers and as parents, it’s our collective responsibility to ensure their safety online. Through this campaign, we hope to initiate important conversations at homes across India.”

With cybercrimes against minors on the rise, initiatives like Don’tBeASharent highlight a growing recognition of the need for digital responsibility. As more parents become aware of these risks, it is hoped that careful sharing practices will become the norm, ensuring children’s online presence remains secure and respectful.