UAE-based Animotion Media, a premier production and distribution company renowned for its children’s animated content, has announced a strategic partnership with Reliance Animation Studios Private Limited.

The collaboration aims to introduce the beloved animated franchise ‘The Fixies’ to Indian audiences and beyond, through various distribution platforms in local languages, a joint press release stated yesterday.

As part of this partnership, the acclaimed ‘The Fixies’ animated series, along with ‘The Fixies Movie: Top Secret’ is set to premier India in 2025, with plans for expansion into neighbouring countries, including Bhutan, Bangladesh, Sri Lanka, Pakistan, Nepal, the Maldives and Afghanistan.

“We are thrilled to collaborate with Reliance Animation, a leader in South Asia’s animation landscape, to bring ‘The Fixies’ to millions of new fans,” said Julia Nikolaeva, General Manager at Animotion Media Group.

Over the past few years, ‘The Fixies’ has successfully entered multiple languages, including English, Spanish, Polish and, most recently, Arabic. With billions of views on YouTube and other platforms, entering the South Asian market with such a fantastic partner is a significant milestone, the UAE company emphasised.

Reliance Animation Studios is uniquely positioned to help introduce Animotion IP to a wide audience across multiple platforms, including television, digital streaming, and licensing opportunities. Their extensive knowledge of the region will also facilitate collaboration on localized spin-offs and new series, further enriching the content available to young viewers, the media statement added.

 “This strategic partnership between Reliance and Animotion will pave the way for cross-border content collaboration in both entertainment markets, while also unlocking new opportunities for growth and expanded partnerships.” said Shibasish Sarkar, Group CEO, Reliance Entertainment.

“We are excited to partner with Animotion Media on The Fixies’, this high quality property. This marks the beginning of our joint project, and we look forward to broadening our partnership to develop new intellectual properties that leverage the creative talents and capabilities of both Reliance and Animotion,” said Tejonidhi Bhandare, CEO at Reliance Animation.

Animotion Media, based in the UAE, specializes in the production and distribution of high-quality children’s animation. With an impressive portfolio featuring globally recognized brands such ‘Tina and Tony’, and ‘Baby Riki’, it focuses on creating engaging, educational, and entertaining content for young audiences worldwide.