In a major move that reshapes the connected TV experience in India, Dish TV’s Watcho has announced a strategic partnership with Cloud Walker’s Cloud TV OS, ensuring seamless entertainment access across 200+ smart TV brands. 

This collaboration brings Watcho’s extensive content catalog to a rapidly expanding audience, revolutionizing how Indian households consume digital entertainment.

With the smart TV market in India growing at a CAGR of 13.11 percent, affordability and convenience have become key drivers for adoption. Through this partnership, Watcho’s premium content will be deeply integrated into Cloud TV OS, reaching over 18 million users across 6 million devices. By eliminating the hassle of multiple logins, subscribers can sign in once on Cloud TV OS and instantly access their favorite shows, movies, and live sports.

This collaboration enhances user convenience and affordability. Subscribers can enjoy a single bundled subscription that provides access to JioHotstar, SonyLIV, and ZEE5, eliminating the need for multiple OTT accounts. Additionally, the Cloud TV Bundles offer exclusive deals on premium content, making high-quality entertainment more accessible than ever before.

Speaking about the partnership, Sukhpreet Singh, Chief Revenue Officer, Dish TV, said, “At Dish TV, we recognize that the future of entertainment lies in seamless, integrated experiences. With smart TVs becoming the preferred screen for digital content, our partnership with Cloud Walker is a strategic step toward making Watcho’s vast content library effortlessly accessible to millions. By embedding Watcho into Cloud TV OS, we are redefining how India consumes content—making premium entertainment more intuitive, affordable, and frictionless.”

Echoing the sentiment, Abhijeet Rajpurohit, Co-Founder & COO, Cloud TV, stated, “We’re thrilled to partner with Dish TV’s Watcho under CloudTV Bundle, making premium entertainment more accessible than ever. With Watcho’s vast content library now integrated into 200+ TV brands, over 12 million viewers can seamlessly access top OTT platforms—all through a single subscription.”

This partnership is a milestone for Dish TV, marking its expansion beyond traditional DTH services. With Cloud Walker’s extensive smart TV user base of over 10 million, this collaboration positions Dish TV Watcho as a key player in the fast-growing connected TV market.

As smart TV adoption accelerates across India, this strategic alliance ensures that Dish TV remains at the forefront of innovation. By combining affordability, accessibility, and cutting-edge technology, Watcho and Cloud Walker are set to redefine the smart TV experience, delivering high-quality, seamless entertainment to millions of households nationwide.