Snapchat has launched ‘Sponsored Snaps’ in India, a high-visibility ad format designed to help brands connect with users through immersive visual storytelling. This full-screen vertical video ad, delivered directly to Snapchatters’ Chat inbox, marks a significant evolution in the platform’s advertising ecosystem. AJIO has become the first brand in India to leverage this format, aiming to engage with Snapchat’s digitally savvy audience, Bt Reported.

The Sponsored Snaps format is a multi-purpose ad solution, allowing businesses to drive awareness, consideration, and conversions—all within a single placement. By integrating these ads into the Snapchat Chat inbox, brands can benefit from:
Massive visibility: Ads appear within one of the most widely used sections of the platform.
Higher engagement: Snapchatters who choose to view the Snap can interact with the brand’s messaging.
Direct conversion potential: A call-to-action (CTA) within the message enables instant purchases or sign-ups.
AJIO’s first-ever Sponsored Snaps campaign is designed to boost awareness and engagement for its latest fashion collections. With a focus on young, digital-first consumers, the brand is tapping into Snapchat’s unique storytelling capabilities.

“At AJIO, we are continually exploring innovative avenues to engage with our audience,” said Arpan Biswas, Chief Marketing Officer, AJIO. “Sponsored Snaps present a unique opportunity to connect with digital-first consumers in an organic and interactive manner. As one of the first brands in India to adopt this format, we are excited to leverage its potential to elevate our storytelling and foster deeper, more meaningful connections with Snapchat’s dynamic and highly engaged community.”