In a bold move to spotlight India’s ever-evolving hip-hop culture, Dish TV’s OTT platform, Watcho, has launched an electrifying reality show, ‘Vibe On’, promising to shake up the country’s rap scene like never before. 

The show, now streaming exclusively on Watcho ahead of its YouTube release, brings underground rap battles, unfiltered lyrical showdowns, and intense face-offs to the forefront, offering a once-in-a-lifetime stage to rising hip-hop artists from Punjab, Haryana, Himachal Pradesh, and Delhi.

‘Vibe On’ is not just another talent hunt—it is an arena for raw and unapologetic self-expression, where hip-hop hopefuls from across India bring their A-game to prove they have what it takes to be the next breakout star. The competition kicks off with high-voltage college auditions, filtering out thousands of aspirants down to the most promising talents. From there, the top contenders step into an intense rap battleground, pushing their lyrical abilities to the limit while fighting for survival in an industry known for its ruthless competition.

The show’s judging panel features hip-hop industry powerhouses Amit Uchana, Ravneet Singh, and JSL Singh, each bringing years of experience and a sharp eye for talent. They aren’t just evaluating bars and beats; they are looking for the next big voice in Indian hip-hop—an artist who can hold their own in the global rap scene. With authentic storytelling, impactful wordplay, and magnetic stage presence as key factors, only the best will make it to the top.

Speaking about the launch, Sukhpreet Singh, Corporate Head of Marketing at Dish TV & Watcho, highlighted how ‘Vibe On’ goes beyond just entertainment. “At Watcho, we are committed to delivering fresh and meaningful content that resonates with our audience. ‘Vibe On’ is not just a reality show—it’s a movement, a cultural awakening for India’s hip-hop community. The show captures the essence of self-expression and gives underground artists a mainstream platform to be heard. We are thrilled to bring this to life and see these young rappers carve their place in the industry,” he said.

With heart-thumping rap battles, larger-than-life performances, and edge-of-the-seat showdowns, ‘Vibe On’ promises to keep audiences hooked. Whether you’re a hip-hop enthusiast, a music lover, or just someone looking for high-energy entertainment, this show is a must-watch.

Now streaming exclusively on Watcho, ‘Vibe On’ is set to redefine India’s hip-hop landscape. Tune in and witness the rise of the country’s next rap sensation!