India’s Tata Group and Bharti Group are close to merging their satellite TV businesses, creating a nearly $1.6 billion entity with the aim of tiding over the sustained migration of subscribers to digital streaming, Reuters quoted an Economic Times as saying yesterday.

The merged entity is expected to be run by Bharti Airtel, which will likely hold between 52-55 percent with the remaining held by Tata Play shareholders, including Walt Disney, the report said, citing sources. (https://www.reuters.com/markets/deals/indias-tata-play-airtel-digital-tv-near-merger-et-reports-2025-02-25/)

Bharti Airtel, Tata Play and Disney did not immediately respond to Reuters requests for comments.

Tata Play — a 70:30 venture between Tata Sons and Disney — and Airtel had a combined 35 million paid subscribers as of last September, more than half the 60 million subscribers industry-wide at the time, according to a government report.

The two businesses are being approximately valued between Rs. 60 billion ($690.76 million)-Rs. 70 billion ($805.89 million) each, with their revenue exceeding Rs. 70 billion in fiscal 2024, ET reported.

The deal is the second major one in the sector since Dish TV with Videocon d2h in 2016 and follows the $ 8.5 billion merger of Reliance Industries non-news media assets with Disney’s Indian media assets last year.