FanCode, India’s premier digital sports platform, will exclusively stream the much-anticipated debut season of the World Pickleball League (WPL). This collaboration highlights FanCode’s dedication to diversifying its sports content and fostering India’s growing pickleball community.

The World Pickleball League is set to run from January 24 to February 2 at the iconic CCI Mumbai. Combining elements of tennis, badminton, and table tennis, pickleball has gained immense popularity worldwide, attracting players and fans across all age groups. The league promises high-octane matchups and intense rivalries, positioning itself as a significant milestone in the sport’s evolution in India, the platform said in a press release.

Expressing his enthusiasm, Yannick Colaco, Co-Founder of FanCode, said, “Pickleball is rapidly gaining popularity in India, with an increasing number of enthusiasts embracing the sport. The World Pickleball League is set to captivate fans, and we’re thrilled to collaborate with them to bring the excitement of pickleball to sports fans nationwide.”

Echoing this sentiment, Gaurav Natekar, Co-Founder and CEO of the World Pickleball League, added, “FanCode’s rapid rise as one of the favorite sporting destinations for fans across the country provides us with an excellent platform to live stream all the games. By streaming the World Pickleball League, we aim to make pickleball a household name. We’re proud to collaborate with a team that shares our passion for the sport.”

Adding glamour to the league are its celebrity-backed teams:
Chennai Super Champs, owned by actress Samantha Ruth Prabhu
Bengaluru Jawans, co-owned by filmmaker Atlee and his wife Priya Atlee
Pune United, co-owned by actors Riteish and Genelia Deshmukh along with corporate leaders
Team Mumbai, owned by Swiggy

This blend of celebrity and corporate involvement amplifies the league’s appeal, drawing attention from both sports and entertainment enthusiasts.

Pickleball’s rapid rise across India is fueled by initiatives like the World Pickleball League, which aims to inspire more players and fans. With FanCode as its exclusive streaming partner, viewers can access live coverage and on-demand highlights of every match through the FanCode app and website, ensuring a seamless experience on multiple devices.