India’s public broadcaster Prasar Bharati has unveiled a strategic alliance with Sri Adhikari Brothers (SAB) Digital Network Pvt. Ltd., promising to redefine the country’s entertainment landscape.

According to a press release from SAB, this partnership aims to bring premium and diverse content from Sri Adhikari Brothers to Prasar Bharati’s Waves OTT platform and linear television channels, ensuring something for every viewer.

This collaboration symbolises a reunion of historic allies rooted in shared values and a deep commitment to quality entertainment, the SAB statement stressed, adding under the agreement, SAB’s popular TV channels Mastiii, Dabangg and Maiboli will now be accessible on Waves, enriching its library with vibrant, family-friendly and youth-centric programming.

Sri Adhikari Brothers Network chairman emeritus Markand Adhikari said, “Gautam (my brother) and I started our career with Doordarshan, and whatever Adhikari Brothers is today is because of the massive reach of Doordarshan. We feel like it’s a homecoming, and I am confident that, once again, we will provide quality entertainment for our audiences. We are proud of our legacy with Doordarshan.”

Prasar Bharati manages Doordarshan and Akashvani and has now added a digital product, streamer WAVES.

The partnership extends beyond content distribution, focusing on co-developing fresh, innovative programming to cater to contemporary audiences. With an eye on culturally rich and socially relevant content, this alliance aims to bridge generational gaps while embracing digital advancements.

Sri Adhikari Brothers MD Kailasnath Adhikari expressed his excitement by saying, “I have grown up watching Doordarshan and I call it my home. We are filled with nothing but pride and will always put our best foot forward to carry on this association for times to come.”