ZEE5, India’s leading home-grown streaming platform, is all set to bring Tamil Nadu’s rich cultural heritage to the world with exclusive live streaming of the iconic Jallikattu events this Pongal season. Known for celebrating regional traditions, ZEE5 aims to showcase the bravery and cultural pride of Tamil Nadu through this exhilarating bull-taming sport.

The Jallikattu events will be streamed live on the ZEE5 app, giving global audiences a chance to witness the festivities on:

• January 14: Avaniyapuram
• January 15: Palamedu
• January 16: Alanganallur

Jallikattu, a centuries-old tradition held during the harvest festival of Pongal, is not just a sport but a symbol of Tamil Nadu’s cultural identity and bravery. By live-streaming this event, ZEE5 aims to bring the energy, pride, and vibrancy of Tamil Nadu to screens across the globe, ensuring that this cherished tradition transcends borders.

Sivakumar Chinnasamy, Chief Business Officer at ZEE5, shared, “At ZEE5, we are committed to celebrating the traditions and values that make India unique. Tamil Nadu is a key market for us, and this Pongal, we are prioritizing Tamil-speaking audiences with a special ₹49 promotional subscription offer and a carefully curated content lineup that reflects the region’s rich heritage.”

As part of its Pongal campaign, ZEE5 has introduced a special ₹49 monthly subscription pack, making premium entertainment accessible to a wider audience. The lineup includes Tamil-centric content that resonates deeply with local traditions and storytelling.

Through its association with Jallikattu, ZEE5 reinforces its commitment to regional storytelling and cultural preservation. The live streaming initiative ensures millions can experience the adrenaline, energy, and pride of Jallikattu from the comfort of their homes.

With a strong focus on celebrating India’s diverse cultures, ZEE5’s campaign reflects its dedication to connecting audiences worldwide through meaningful and entertaining content. This move not only elevates Jallikattu as a global spectacle but also showcases ZEE5’s efforts in blending tradition with modern digital platforms.