Leading telecom operator Vi has joined hands with Shemaroo to bring the grandeur of the Maha Kumbh Mela 2025 to millions of screens. The partnership will enable Vi customers to live-stream the world’s largest spiritual gathering through the Vi Movies & TV platform, ensuring accessibility for those unable to attend in person.

Held in Prayagraj, Uttar Pradesh, from January 13 to February 26, the Maha Kumbh Mela is a monumental event, spanning 156 kilometers and supported by 22 pontoon bridges. This year, it is anticipated to welcome over 40 crore pilgrims, including saints, spiritual leaders, and devotees from across the globe.

Vi’s partnership with Shemaroo will provide an immersive experience with live coverage of significant rituals, including the iconic Shahi Snans on key dates:

• Makar Sankranti (January 14)
• Mauni Amavasya (January 29)
• Maha Shivratri (February 26)

The platform will also feature exclusive recorded content such as:

• Anchored tours of Akharas (monastic orders)
• Performances of folk music and devotional songs
• Insightful interviews with saints and spiritual leaders
• Special coverage of Kalpvasis (devotees observing strict penance)
• Heartwarming stories from first-time visitors

Vi’s initiative aligns with the rising demand for regional and spiritual content, particularly from Tier 2 and Tier 3 cities, which now contribute to 60 percent of new OTT viewership growth in India. By leveraging Shemaroo’s rich spiritual content library, Vi is bridging the gap between tradition and technology, making the Maha Kumbh Mela accessible to a global audience.

To ensure uninterrupted streaming, Vi has significantly bolstered its 4G network infrastructure. The company has added 46,000 new sites and enhanced the capacity of over 58,000 existing ones. This investment has led to superior connectivity, as reflected in Opensignal’s November 2024 report, where Vi emerged as the leader in 4G live video experience, download and upload speeds, and gaming performance.

Devotees can embark on this spiritual journey via the Vi Movies & TV App or the Vi App, under the Vi Movies & TV tab. The service offers the convenience of live-streaming the event anytime, anywhere, bringing the essence of Maha Kumbh Mela 2025 directly to viewers’ fingertips.

Through this initiative, Vi reaffirms its commitment to harnessing technology for greater inclusivity, allowing people to connect with their spiritual roots regardless of geographical constraints.