Paramount Global and Comcast have fortified their longstanding partnership with the renewal of a multi-year distribution agreement, ensuring uninterrupted access to Paramount’s extensive portfolio of channels and streaming platforms for millions of Comcast subscribers, Reuters reported.

The renewed agreement, which extends the original 2022 deal, guarantees that popular Paramount networks, including CBS, Nickelodeon, Comedy Central, and MTV, will remain accessible to over 14 million cable customers and 29 million broadband users via Comcast’s Xfinity platform. The partnership underscores the companies’ shared vision of delivering premium entertainment while adapting to the ever-evolving media landscape.

As part of the deal, Comcast subscribers will continue to enjoy Paramount’s acclaimed streaming services, including Paramount+, Pluto TV, and BET+, offering a blend of on-demand programming, live content, and exclusive features. Notably, the renewal also introduces an option for Comcast to offer Paramount+ with Showtime to eligible Xfinity customers, providing a seamless integration of streaming content into traditional cable subscriptions.

Neil Smit, Chief Executive Officer of Comcast Cable, expressed enthusiasm for the renewed collaboration, stating, “This partnership reaffirms our commitment to delivering exceptional entertainment experiences. With Paramount’s rich portfolio of networks and streaming platforms, we continue to meet the diverse needs of our customers, ensuring they have access to world-class content anytime, anywhere.”

Similarly, Bob Bakish, President and CEO of Paramount Global, highlighted the strategic importance of the deal, saying, “Paramount’s continued relationship with Comcast exemplifies our dedication to expanding our audience reach and providing unparalleled value through innovative content delivery. Together, we are shaping the future of entertainment.”

This renewed alliance comes at a pivotal time when media consumption habits are rapidly shifting toward hybrid models that combine traditional cable with on-demand streaming. By offering a versatile package that appeals to both traditional viewers and tech-savvy streamers, the deal positions both companies to maintain their competitive edge in a crowded market.

Under the terms of the agreement, Comcast’s Xfinity customers can look forward to a streamlined experience, with enhanced access to Paramount’s diverse catalog of movies, shows, live sports, and breaking news. Paramount+, a key feature of the deal, continues to build its reputation as a premium streaming service, delivering original content alongside beloved classics. Additionally, Pluto TV, Paramount’s free ad-supported streaming platform, remains a significant draw for viewers seeking quality entertainment without subscription fees.

With this renewal, Comcast solidifies its role as a leading provider of diversified entertainment, while Paramount ensures its content reaches a broad and engaged audience across cable and digital platforms.