Max Life Insurance Company Ltd. has announced its association with ‘What Women Want’Season 5, hosted by Kareena Kapoor Khan, as a ‘Co-Powered By’ partner. The show, known for its candid and meaningful conversations, focuses this season on women’s pivotal role in reshaping financial futures.

Through the dedicated segment ‘She is the Difference’, Max Life spotlights the transformative power of financial empowerment among women, breaking stereotypes and celebrating their impact in homes, businesses, and communities, a media statement from the insurance company stated yesterday.

The fifth season 5 brings together inspiring guests from diverse backgrounds, offering real, personal stories that resonate with audiences and inspire reflection.

Episodes of ‘What Women Want’ Season 5 are available on Mirchi Plus’s YouTube channel, featuring prominent personalities like Alia Bhatt, Neena Gupta, Shreya Ghoshal, Ranveer Brar and Saina Nehwal.

Rahul Talwar, EVP and Chief Marketing Officer of Max Life Insurance, said, “At Max Life Insurance, we believe financial empowerment is not just about wealth-it’s about building security, confidence, and choice. Women are leading this change, and our partnership with ‘What Women Want’ Season 5 is a celebration of their role in shaping a better future.”

‘What Women Want’ in its fifth season continues to bring together a diverse mix of guests, sharing stories of personal triumphs, challenges, and growth. These stories go beyond entertainment, fostering deep connections with viewers and sparking inspiration, the statement added.

Max Life Insurance Company Limited is a joint venture between Max Financial Services Limited and Axis Bank Limited.