Max Life Insurance joins ‘What Women Want’ S5 as partner

Max Life Insurance Company Ltd. has announced its association with ‘What Women Want’Season 5, hosted by Kareena Kapoor Khan, as a ‘Co-Powered By’ partner. The show, known for its candid and meaningful conversations, focuses this season on women’s pivotal role in reshaping financial futures.

Through the dedicated segment ‘She is the Difference’, Max Life spotlights the transformative power of financial empowerment among women, breaking stereotypes and celebrating their impact in homes, businesses, and communities, a media statement from the insurance company stated yesterday.

The fifth season 5 brings together inspiring guests from diverse backgrounds, offering real, personal stories that resonate with audiences and inspire reflection.

Episodes of ‘What Women Want’ Season 5 are available on Mirchi Plus’s YouTube channel, featuring prominent personalities like Alia Bhatt, Neena Gupta, Shreya Ghoshal, Ranveer Brar and Saina Nehwal.

Rahul Talwar, EVP and Chief Marketing Officer of Max Life Insurance, said, “At Max Life Insurance, we believe financial empowerment is not just about wealth-it’s about building security, confidence, and choice. Women are leading this change, and our partnership with ‘What Women Want’ Season 5 is a celebration of their role in shaping a better future.”

‘What Women Want’ in its fifth season continues to bring together a diverse mix of guests, sharing stories of personal triumphs, challenges, and growth. These stories go beyond entertainment, fostering deep connections with viewers and sparking inspiration, the statement added.

Max Life Insurance Company Limited is a joint venture between Max Financial Services Limited and Axis Bank Limited.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Max Life Insurance joins ‘What Women Want’ S5 as partner

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