In a strategic move aimed at bolstering its growth in the digital and branded content space, NDTV has revamped its branded content division, now rebranded as NDTV Brand Studio.

The new unit aims to provide a comprehensive suite of customized content solutions for brands across various industries, covering everything from content ideation and production to amplification, the news network said in a press release.

The shift is designed to create focused and impactful intellectual properties (IPs) that address specific market needs, allowing brands to engage audiences in a meaningful and differentiated manner. NDTV Brand Studio’s approach will emphasize delivering complete content solutions, ensuring every brand’s message is crafted strategically to maximize engagement.

Gaurav Dewani, Revenue Head of NDTV Brand Studio, shared, “As brands navigate an increasingly dynamic, digital-first world, they need partners who can help craft narratives that reach and engage audiences in a meaningful, differentiated way.” He emphasized that NDTV Brand Studio offers a creative hub where brands can deliver decisive messaging through NDTV’s journalistic excellence, resulting in impactful branded content.

The studio is powered by a team of branded content specialists and seasoned journalists who bring their expertise and NDTV’s legacy of social campaigns and high-impact initiatives. This powerful team has already made significant strides over the past year, adding more than 12 new IPs and delivering over 300 hours of tailored content for various clients across sectors.
Some of the notable branded content initiatives delivered by NDTV Brand Studio include:
• Banega Swasth India
• Samarth by Hyundai
• Usha Kushalta Ke Kadam
• Protinex Protein Abhiyaan
• NDTV Indian of the Year
• India Sustainability Mission
• NDTV Infrashakti Awards
• NDTV World Summit

These IPs have successfully reached diverse audiences while delivering the right messages to support brands’ objectives.
The revamp of NDTV’s branded content division signals its commitment to innovation and excellence in the evolving media landscape. NDTV Brand Studio is poised to expand its impact, offering clients an unmatched combination of journalistic expertise and creative storytelling that can drive meaningful engagement in today’s digital-first world.