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ABP Network has further cemented its dominance in India’s digital news landscape, achieving leading positions in the Comscore VMX and MMX rankings for September and October 2024, respectively. This recognition highlights its unparalleled reach across platforms, including websites, apps, connected TVs (CTVs), and YouTube.
Key Highlights
- Dominance on Comscore VMX:
- Ranked #2 publisher in India, ABP Network reached 122 million unique users in September 2024, surpassing prominent players like India Today Group, Zee Digital, and Times Network.
- ABP achieved a staggering 1.2 billion video views, driven by strong Video on Demand (VOD) and Live TV consumption, particularly on YouTube.
- Comscore MMX Performance:
- With a reach of 97.8 million unique visitors, ABP Network secured the 6th position in October 2024, surpassing NDTV and Times Network.
- Regional Leadership:
- ABP Ananda:
- Maintained its position as the #1 Bengali video engagement platform, achieving 285 million video views in September and over 800 million minutes of content consumed.
- Its viewership eclipsed the combined reach of the next two competitors, solidifying its dominance in the Bengali media landscape.
- ABP Majha:
- Emerged as the #1 Marathi digital news platform, with 270 million views and a reach of 18 million viewers in September.
- Its reach was 50% higher than the closest competitor, bolstered by its comprehensive coverage of the Maharashtra Assembly Elections.
- ABP Ananda:
ABP Network‘s leadership across platforms underscores its reputation as a trusted news source in India. Its ability to attract vast audiences in both regional and national markets showcases its content excellence and innovative digital strategies.
