The long-awaited merger between The Walt Disney Company’s Disney Star and Reliance Industries’ Viacom18 is in its final stages, setting the stage for Jio Star, a powerhouse in India’s media and entertainment landscape.

The Economic Times reveal that the merger could be finalized as early as this week, transforming India’s media market with a new entity combining Viacom18’s and Disney Star’s assets under Reliance’s strategic control.

As the companies prepare for the merger’s debut, operational integrations have commenced. Teams have begun setting up new Jio Star email domains, restructuring departments, and migrating certain units to Viacom18. A new website, Jiostar.com, has also gone live with a “Coming Soon” message, signaling the public launch of Jio Star.