Krafton India onboards Deepika Padukone as brand ambassador for BGMI

Krafton, the developer behind India’s popular battle-royale game Battlegrounds Mobile India (BGMI), has announced an exciting new partnership with Bollywood star Deepika Padukone.

This exclusive one-year collaboration will see Padukone as the brand ambassador of BGMI, marking a significant move in blending the worlds of gaming and entertainment, The Economic Times reported.

In a first-of-its-kind collaboration, Deepika Padukone will also be introduced as a playable character in BGMI. The character will come with two distinct skins, reflecting her signature style and persona. This initiative not only brings a new layer of engagement for BGMI players but also strengthens Krafton’s ties with Indian pop culture.

Sean Hyunil Sohn, CEO of Krafton India, expressed his excitement: “Partnering with Deepika Padukone, a global icon, represents a bold step forward in crafting unforgettable experiences for our players. We are aiming to blend the best of both worlds—gaming and entertainment—through this collaboration.”

Following previous successful collaborations with Indian celebrities like Ranveer Singh, Hardik Pandya, and Mumbai Indians, Krafton’s partnership with Padukone reinforces the company’s commitment to delivering innovative and immersive gaming experiences tailored for Indian players.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Krafton India onboards Deepika Padukone as brand ambassador for BGMI

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