ZEE Ent targets 230 mn viewers for DP World ILT20 S3

ZEE Entertainment Enterprises Limited (ZEEL), a major player in the Indian content and entertainment industry, has set ambitious goals for the upcoming third season of the DP World International League T20 (ILT20).

Scheduled to take place from January 11 to February 9, 2025, this season promises to be a grand spectacle with 34 matches, aiming to attract a remarkable 230 million viewers.

As the official broadcast partner, ZEE Entertainment plans to deliver an exhilarating cricket experience through its extensive network of 15 linear channels and its OTT platform, ZEE5. The matches will be available for live streaming, providing cricket enthusiasts with global access every evening.

ZEE’s strategy for ILT20 Season 3 includes broadening its reach by incorporating South Indian channels, aiming to capture a diverse audience across India. This expansion aligns with ZEE’s goal to offer a unique “carnival experience” for cricket fans, particularly targeting Indian travelers in Dubai. The company’s extensive broadcast network and digital platform will be leveraged to maximize viewer engagement.

Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue at ZEEL, commented, “Our goal is to offer cricket lovers a unique carnival experience, combining world-class cricket with luxury and comfort. This event is a golden opportunity for advertisers to connect with premium audiences and showcase their brands.”

The DP World ILT20, featuring six franchises—Abu Dhabi Knight Riders, Desert Vipers, Dubai Capitals, Gulf Giants, MI Emirates, and Sharjah Warriors—promises a thrilling season of competitive cricket across the UAE.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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ZEE Ent targets 230 mn viewers for DP World ILT20 S3

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