YouTube is enhancing the advertising experience for live streamers with the introduction of a new picture-in-picture ad format.

This innovative approach aims to deliver mid-roll ads without interrupting the live stream itself, allowing viewers to continue enjoying the live content uninterrupted while still generating revenue for the streamers.

Instead of traditional mid-roll ads that cut into the live feed, the new format will feature smaller ads displayed in a picture-in-picture overlay.

According to YouTube, “We’re experimenting with Picture in Picture for live mid-rolls. Some viewers on select devices will begin to see the new ad format in the coming months, allowing creators to run ads without disrupting the live stream.”

Last September, YouTube initiated a trial of mid-roll ads for live streams, which included a countdown timer and a delay option to manage ad timing. This trial aimed to minimize disruption and give streamers better control over ad placement.

With the new picture-in-picture format, YouTube aims to further enhance monetization opportunities for creators while maintaining a seamless viewing experience for audiences.