Spotify has unveiled its new campaign, ‘Music, Magic Hai,’ to showcase the profound impact of music on listeners’ lives.

Available in Hindi, Tamil, Telugu, and Malayalam, the campaign features four short films that highlight how music unites people, evokes nostalgia, bridges generational gaps, and enhances daily moments.

Neha Ahuja, Head of Marketing at Spotify India, emphasized the campaign’s aim to resonate deeply with Indian listeners by bringing to life the emotional and transformative power of music.

To complement the campaign, Spotify is offering a special deal for Indian users: three months of Spotify Premium for Rs.59, valid until August 25. Regular plans, including individual, duo, family, and student subscriptions, are also available.

For more information and to sign up for the special offer, visit the Spotify website or app.