Sun TV Network launches Sun Neo with four new shows

Sun TV Network, a leading name in the Indian media landscape, is set to make a significant impact in the Hindi-speaking market with the launch of its first Hindi General Entertainment Channel (GEC), Sun Neo. Known for its successful ventures across diverse regions of India, Sun TV Network aims to redefine Hindi GEC with Sun Neo, enhancing its extensive portfolio of TV channels.

Under the tagline ‘Dil Se Jiyo’ (Live from the Heart), Sun Neo promotes a philosophy of embracing individuality and encouraging viewers to live life to the fullest. This inclusive approach highlights Sun TV Network’s commitment to fostering happiness and acceptance among its audience, the network said in a press release.

Starting from June 16, 7:00 pm onwards, Sun Neo will premiere four compelling shows, ‘Chhathi Maiyya Ki Bitiya’, ‘Ishq Jabariya’, ‘Nandini’, ‘Saajha Sindoor’.

These dramas span a wide spectrum of emotions, aiming to evoke deep connections with the audience. The launch will offer 3.5 hours of fresh prime-time programming, setting new benchmarks in the industry by capturing the essence and cultural richness of Hindi-speaking audiences.

A spokesperson for Sun TV Network stated, “Entering the Hindi-speaking market has been a long-anticipated move for Sun TV Network, and we’re thrilled to see it come to life with the launch of Sun Neo. Hindi is the widely spoken language of India, and we understand the immense potential of this market. Despite the competition, we’re confident in our readiness. With success in various regions and languages, we’re ready to conquer the Hindi Heartland. Sun Neo is our ode to living life wholeheartedly. We call it ‘Dil Se Jiyo’. We believe compelling content will reign supreme. We’re confident that our meticulously curated lineup of shows will deeply resonate with viewers, making Sun Neo their preferred channel in the coming days and thus strengthening our foothold in the broadcast industry.”

With 37 TV channels in 7 different languages and viewership spanning 27 countries, Sun TV Network aims to make Sun Neo a household name, synonymous with quality entertainment.

The channel is available on all leading DTH and Cable Operators, along with DD Free Dish, ensuring widespread accessibility to audiences nationwide.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Sun TV Network launches Sun Neo with four new shows

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