Yesterday, Day 3 of Goafest 2024 began with a fresh wave of inspiration, featuring a series of thought-provoking knowledge seminars, captivating presentations, and performances, all centered around the theme of ‘Adaptability’.

The day kicked off with an electrifying performance by Indian playback singer Harshdeep Kaur, presented by Spotify and powered by B4U Music, setting an energetic tone for the day.

The first major session was a Knowledge Seminar presented by Femina, titled ‘Indian Women Harnessing the Power Of Identity.’ The panel included notable personalities such as playback singer Shilpa Rao, filmmaker Alankrita Shrivastava, actor Tamannaah Bhatia, and content creator Prajakta Koli (MostlySane), with Ambika Muttoo, Editor-In-Chief of Femina, moderating.

The discussion focused on evolving concepts of identity and narrative among Indian women, with Prajakta highlighting the vast opportunities in the digital landscape and Tamannaah sharing insights on maintaining versatility and generosity in building a personal brand.

Following this, Dr. Marcus Ranney, Founder and CEO of Human Edge, led a seminar titled ‘Secrets of Longevity: Adapting Our Lifestyles to Increase Our ‘Healthspan’, presented by Britannia. Dr. Ranney discussed the evolution of modern medicine towards a more preventive, proactive, and personalized approach, emphasizing lifestyle changes for better health outcomes.

Gaurav Jeet Singh, Head of Agency Business, India, at Meta, delivered a keynote address titled ‘Do More With Conversations,’ focusing on the transformative potential of business messaging on WhatsApp. He highlighted the platform’s ongoing efforts to enhance interactivity and customer engagement, providing numerous brand examples.

The day also featured a WARC masterclass on ‘The Anatomy of Effectiveness,’ presented by Sujeet Kulkarni. He detailed the five building blocks of marketing effectiveness: investing for growth, balancing spending, planning for reach, being creative, and planning for recognition.

Varun Goswami from Meta Creative Shop led a masterclass on ‘Getting Creative with Conversations,’ discussing the creative and branding opportunities on WhatsApp, and emphasizing the importance of engaging, interactive, and human-centered user experiences.

Jo Jackson, CEO of D&AD, delivered a masterclass on ‘Unpacking Brand Iconicity,’ exploring the creation of iconic brands and the rigorous standards of the D&AD awards. Jackson introduced the concept of ‘ownable iconicity,’ stressing the importance of distinctive brand assets and clarity in messaging for effective brand recognition. She highlighted D&AD’s initiatives in nurturing creative talent from underrepresented backgrounds.

Day 3 of Goafest 2024 concluded with a rich tapestry of insights, creativity, and innovation, reinforcing the festival’s theme of adaptability.

Attendees left with valuable knowledge on enhancing personal and brand identity, embracing a preventive approach to health, and leveraging creative strategies for effective communication.

The festival continues to set the stage for transformative ideas and dialogues, promising more engaging sessions in the days to come.