The Broadcast Audience Research Council (BARC) India has announced the appointment of Dr. Bikramjit Chaudhuri as its new Chief of Measurement Science & Analytics.

Dr. Chaudhuri will be succeeding Dr. Derrick Gray, who has been a pivotal member of BARC India for six years, making significant contributions in Audience Measurement and Advanced Analytics.

Dr. Chaudhuri, commonly known as Bikram, holds a Ph.D. from IIT Bombay and a Master of Statistics degree from the Indian Statistical Institute, Delhi. He brings over three decades of extensive experience in Statistics, Stochastic Modelling, Market Measurement, Consumer Segmentation, Artificial Intelligence (AI), Machine Learning (ML), Demand Forecasting, and Big Data Analytics. His illustrious career includes numerous research papers, publications, and patents in these domains.

Prior to joining BARC India, Bikram served as the Global Head of Data Science & Advanced Analytics at Datamatics Group of Companies since 2016. His professional journey also includes significant leadership roles at KPMG, Nielsen, and ZS Associates, where he led large teams and spearheaded critical projects.

Expressing his excitement about the new role, Bikram said, “I am excited to join BARC India as the Chief of Measurement Science & Analytics. It will be an absolute honour and privilege to be a part of a multitalented and versatile team that runs the largest Audience Measurement system in the world, in one of the most complex multimedia markets. I am looking forward to leveraging my deep expertise and diverse experience to further evolve the current measurement system to meet the growing needs of the industry. Looking forward to an exhilarating journey and a fulfilling association with BARC India.”

Nakul Chopra, Chief Executive Officer of BARC India, extended a warm welcome to Bikram and expressed his gratitude to Dr. Derrick Gray for his invaluable contributions. “Derrick has been a wonderful partner, a mentor and a friend to numerous individuals and industry peers. We congratulate him as he embraces his next adventure and wish him nothing but the absolute best. In his stead, I’m happy to welcome Bikram to the BARC India family. He brings deep knowledge and rich expertise in Big Data, Research, and Business Intelligence. I’m confident that with his strategic vision and passion for excellence, he will not only uphold the legacy Derrick leaves us with but also help navigate our future in this fast-evolving environment.”

With Dr. Chaudhuri’s extensive background and innovative approach, BARC India aims to further strengthen its position as a global leader in audience measurement and analytics, adapting to the ever-changing dynamics of the media landscape.