As the official streaming partner for UEFA EURO 2024, Sony LIV is poised to revolutionize the way football fans experience the tournament with a host of innovative features designed to elevate the viewing experience to new heights.
With a commitment to inclusivity, Sony LIV will offer multilingual coverage of all matches, catering to diverse audiences across India.
Viewers can immerse themselves in the action in English, Hindi, Tamil, Telugu, Malayalam, and Bengali, ensuring that language is no barrier to enjoying the excitement of the tournament.
Breaking free from the confines of traditional broadcasting, Sony LIV will provide viewers with multiple camera feeds, allowing them to customize their viewing experience like never before. From exclusive behind-the-scenes glimpses from the dugout with Dugout Cameras to dedicated feeds for star players, fans will have unprecedented access to every aspect of the game.
The platform’s Tactical View feature will provide a comprehensive overview of each match, while on-demand highlights will ensure that viewers never miss a moment of the action. Seamlessly integrated with live coverage, these features will allow fans to catch up on missed goals, penalties, and key incidents at their convenience.
In addition, Sony LIV will offer interactive widgets to keep viewers informed with live updates, scores, play-by-play analysis, and strategic perspectives. From analyzing team formations to tracking player positioning, these widgets will provide a unique vantage point for fans to engage with the game in real-time.
With Sony LIV, UEFA EURO 2024 transcends the boundaries of traditional sports broadcasting, offering fans an immersive and personalized viewing experience tailored to their preferences. This June, football enthusiasts are invited to not just watch the Euro, but to “LIV the Euro” on Sony LIV.
MIFF premieres animated series on India’s women trailblazers
Network18 reaches 250mn TV viewers, crosses 65bn social video views: Akash Ambani
MIFF panel agrees youngsters driving documentary renaissance
At APOS, JioStar’s Chatterjee says India most demanding live sports market
JioStar’s Vaz says focus is on creating integrated consumer experiences across screens
MIFF 2026 wraps up, winners announced
Zakir Khan unveils ‘Papa Yaar’ teaser ahead of Netflix release
Amazon MX Player brings ‘India Did. And India Can.’ campaign
India Today Group launches ALL OUT ‘Saath Ladenge Dengue Se’ campaign
NDTV Profit launches ‘Crypto Minutes’ to simplify digital assets for viewers 


