GTPL Hathway Limited, India’s largest Multi-System Operator (MSO), has introduced an upgraded version of its WhatsApp bot, GIVA, featuring advanced AI capabilities.

This enhancement reflects GTPL Hathway’s commitment to leveraging cutting-edge digital innovations to enhance customer support, enable self-service options, and deliver exceptional after-sales service.

The newly enhanced GIVA chatbot, powered by Yellow.ai, a global leader in generative AI-powered customer service automation, offers a one-stop solution for all of GTPL’s offerings. The chatbot is equipped to handle multiple functions including seamless self-service, sales inquiries, and customer support interactions, PTI reported.

One of the key features of the upgraded GIVA chatbot is its proficiency in nine languages, enabling hyper-personalized and seamless customer experiences across various touchpoints such as WhatsApp, GTPL’s upcoming new App, website, and Facebook page. This multilingual capability ensures that customers can interact with the chatbot in their preferred language, enhancing accessibility and user experience.

With a customer base exceeding 12 million Digital Cable TV subscribers and over a million Broadband customers across India, GTPL Hathway aims to streamline customer interactions and provide efficient support through the implementation of GIVA. The AI-powered chatbot will automate routine queries, provide quick resolutions, and offer personalized recommendations based on individual preferences.

Commenting on the launch, a representative from GTPL Hathway Limited stated, “We are excited to unveil the enhanced version of our WhatsApp bot, GIVA, powered by advanced AI capabilities. This initiative underscores our commitment to delivering exceptional customer experiences through innovative digital solutions. By leveraging Yellow.ai’s cutting-edge technology, we aim to provide seamless and hyper-personalized support to our diverse customer base across India.”

The introduction of the AI-powered chatbot represents GTPL Hathway’s continued efforts to stay at the forefront of technological advancements in the telecommunications industry and to drive excellence in customer service delivery. With GIVA, customers can expect faster response times, greater convenience, and enhanced overall satisfaction with their GTPL Hathway experience.