White, the eminent brand experiences company, takes a significant leap forward in its business expansion journey within the integrated marketing domain. Collaborating with Rohit Tugnait, former Commercial Director of Vice Media Group, White introduces its latest venture, the “White Label” division, marking a new chapter in content solutions.

White Label: Positioned to cater to diverse creative, strategic, and production needs of clients in the dynamic video space, White Label will serve clientele across Delhi, Mumbai, and Bangalore, where White currently operates.

Rohit Tugnait: With over 22 years of experience across culturally impactful media platforms like MTV, 101 India, and Vice Media, Rohit Tugnait brings invaluable expertise to White Label. His track record includes spearheading major IPs such as Coke Studio@MTV and MTV Unplugged, along with setting up Virtue, a creative agency under Vice.

Rohit Tugnait’s Insight: Expressing excitement about the partnership, Rohit Tugnait, CEO of White Label, commended Vishesh Sahni’s clear vision for White, stating it aligns perfectly with his vision for White Label. With most of the Vice team onboard, Tugnait expressed readiness to create magic for clients.

Vishesh Sahni’s Perspective: Vishesh Sahni, Founder & CEO of White, highlighted the company’s rapid growth and its reputation for creating industry-renowned experiences. Sahni emphasized White’s deep understanding of culture, enabling them to offer innovative solutions for partner brands. He views the addition of Rohit and his team as the next organic step in rounding out White’s integrated marketing approach.

Immediate Operations: White Label commences operations immediately, complementing recent senior hires such as Ashwini Gadgil, appointed as Chief People Officer, and Liya Belliappa, joining as General Manager to lead the Bangalore wing.

White’s strategic partnership with Rohit Tugnait heralds a new era of innovation and excellence in integrated marketing, promising impactful solutions for clients navigating the ever-evolving digital landscape.