In a resounding display of its prowess as India’s premier business news platform, Moneycontrol has once again emerged victorious in its rivalry with The Economic Times, triumphing comprehensively across all digital metrics.

According to the latest Comscore data for February 2024 (India ComScore MMX), Moneycontrol has reaffirmed its position by securing the largest number of Unique Visitors (UVs), totaling an impressive 28.46 million. This feat surpasses The Economic Times, which garnered 27.1 million UVs during the same period.

Moreover, Moneycontrol has solidified its dominance by maintaining a substantial lead in both page views and time spent metrics. With a staggering 512 million page views and an astonishing 667 million minutes spent on the platform, Moneycontrol has firmly established itself as the preferred destination for business news consumers in India.

In stark contrast, its closest competitor, EconomicTimes.com, lagged behind significantly, managing to capture only 179 million page views and a mere 189 million minutes in time spent throughout February.

These metrics hold immense significance for media planners and advertisers, who prioritize platforms with superior engagement levels. The overwhelming preference for Moneycontrol underscores not only its stickiness but also the trust and confidence placed in its content by readers, who consistently consume a substantial amount of its offerings compared to The Economic Times.

In addition to its digital supremacy, Moneycontrol has also emerged as the frontrunner in breaking crucial business stories. The platform’s unmatched coverage has made it the preferred choice for industry leaders across corporate India, the startup ecosystem, and stock markets alike.

Nalin Mehta, Managing Editor of Moneycontrol, attributed the platform’s continued leadership to its unwavering commitment to top-notch journalism. “Moneycontrol’s continuing leadership in digital business news, across every single metric, is an outcome of our relentless focus on top-class journalism,” remarked Mehta. He expressed gratitude to Moneycontrol’s readers for their vote of confidence, emphasizing the platform’s dedication to redefining business news in India.

Furthermore, Moneycontrol’s subscription-based service, MC Pro, has achieved remarkable success, surpassing seven lakh paying subscribers. This milestone further underscores Moneycontrol’s supremacy, with its competitor, ET Prime, trailing by a significant margin in this aspect as well.

As Moneycontrol continues its winning streak, it reaffirms its status as the unrivaled leader in the Indian business news landscape, setting new standards of excellence in digital journalism and subscriber engagement.