Govt. not considering rules for use of AI in filmmaking: Murugan 
DTH revenue slide to ease to 3–4% this fiscal year: Report 
At Agenda Aaj Tak, Aamir, Jaideep Ahlawat dwell on acting, Dharam 
JioHotstar to invest $444mn over 5 years in South Indian content 
Standing firm, TRAI rejects DoT views on satcom spectrum fee 
Diljit Dosanjh wraps shoot for untitled Imtiaz Ali film 
‘Bhabiji Ghar Par Hai 2.0’ to return with comedy, chaos, a supernatural twist 
BBC names Bérangère Michel as new Group CFO 
‘Border 2’ teaser to be unveiled on Vijay Diwas 
CNN-News18 Rahul Shivshankar takes editorial charge 
Dish TV, a leading DTH service provider, has initiated a strategic campaign aimed at the Hindi Speaking Market (HSM) regions, including Rajasthan, Uttar Pradesh East & West, Madhya Pradesh, and Bihar.
The objective is to introduce and popularize its latest offering, the ‘Zing Super Offer,’ through tailored on-ground activities tailored for Tier-2, Tier-3 towns, and rural areas.
The company has deployed dynamic interactive Audio-Video (AV) vans decked up to promote the special offer and offer entertainment avenues to the HSM market, intending to attract potential customers towards the evolved entertainment experience of pay television.
Dish TV offers both pay-TV channels and free channels on its platform, providing customers with a choice between pay-TV and Free TV viewing. The van activity by Dish TV has proven instrumental in directly engaging with customers, showcasing both pay-TV and Free TV options through live programming demonstrations and addressing existing subscriber complaints on the spot.
Furthermore, the vans will exhibit educational channels and distribute stationery to children, fostering an emotional connection with families.
Manoj Dobhal, CEO of Dish TV India Limited, expressed the company’s commitment to delivering top-notch entertainment to its valued customers. The ‘Zing Super’ offer encompasses 300+ channels for an extended period, with the flexibility to add pay channels on an à la carte basis as needed. Through this unique initiative utilizing interactive dynamic AV vans, Dish TV aims to highlight the content quality of pay-TV compared to Free TV through live programming demonstrations, thereby converting Free TV customers onto the pay platform at a reasonable entry price.
As part of the campaign, dynamic vans will traverse the targeted markets, raising awareness, facilitating new sales on the spot, and resolving customer complaints promptly. Customers can avail themselves of the exclusive offer during the campaign period and receive exciting gifts with every purchase, ensuring a delightful experience for all.
