In a dedicated effort to enhance visibility within the South Asian and global advertising arena, The Advertising Club (TAC) has unveiled a campaign for the upcoming ABBY Awards powered by One Show 2024.

Positioned as the ultimate benchmark of excellence in the advertising industry, the campaign underscores the collective spirit of the sector, urging professionals to unite and contribute to shaping its future collaboratively.

As per a press release, the ABBY Awards, uniquely established as India’s exclusive creative award show governed by the industry and endorsed by The One Show, holds profound significance. Works recognized at the ABBY Awards powered by One Show 2024 often go on to triumph at prestigious global platforms like Cannes Lions, The One Show, and D&AD. The esteemed jury panel, consisting of the global creative elite, ensures a rigorous and impartial selection process, further validated by The One Show.

Ajay Kakar, Chairperson of the Awards Governing Council, ABBY Awards powered by One Show 2024, and Managing Committee Member at The Advertising Club, expressed the club’s commitment to honoring industry masterpieces and masterminds. The campaign serves as an invitation for the industry to submit their best work, fostering collective creativity to unparalleled global heights.

Alok Lall, Executive Director at McCann Worldgroup India, emphasized celebrating not only present achievements but also the future collectively built for the industry by the ABBY Awards powered by One Show 2024.

The Advertising Club welcomes all industry stakeholders to actively engage in this celebration of creativity, innovation, and the relentless pursuit of excellence. Scheduled for May 29th to 31st, 2024, during Goafest at Grand Hyatt, Bambolim in Goa, the ABBY Awards powered by One Show 2024 will represent the South Asia region, including India, Sri Lanka, Nepal, Bangladesh, and Pakistan, a tradition since 2004.