ET NOW Swadesh, a leading Hindi business news channel, is set to unveil a  new initiative, ‘Tax Mahakumbh,’ on February 24 from 11 AM to 2 PM.

This campaign aims to simplify the intricacies of tax planning, providing expert advice and insights from distinguished financial planners and renowned tax experts, the business news channel said in a press release.

Aligned with ET NOW Swadesh’s ethos of ‘Badho Desh Ke Sath’ (Progressing with the Nation), ‘Tax Mahakumbh’ symbolically mirrors the essence of the Mahakumbh concept by bringing together experts from different realms of tax planning under one roof, the channel said in a press release.

Esteemed figures in the field, including DS Saxena (Former Principal Chief Commissioner of Income Tax); Ved Jain (Former President, ICA); Pankaj Mathpal (MD – Optima Money Managers); Feroze Azeez (Deputy CEO, Anand Rathi Wealth Limited); Bejon Misra (International Consumer Policy Expert) and CA Sudhir Kaushik (Co-founder & CEO, TaxSpanner.com), will address complex yet crucial taxation questions.

Topics covered include understanding tax brackets for various individuals, indirect taxes paid by individuals, and tools to save income tax.

Nikunj Dalmia, Editor-in-Chief of ET NOW and ET NOW Swadesh, said, “Our vision with ‘Tax Mahakumbh’ is to equip every Indian with the essential knowledge and guidance for effective tax planning. In a country where financial literacy is pivotal, this mega event is symbolic of our commitment to providing financial empowerment to individuals. We firmly believe that an educated taxpayer is essential for economic prosperity, and I am confident that this campaign will enable individuals to foster confidence and competence in their financial journey.”

Led by a team of seasoned financial and business journalists, including Ajaya Sharma, Pooja Tripathi and Abhishek Satya Vratam, the campaign will feature a dedicated Q&A session, facilitating direct interaction between experts and viewers. This pioneering initiative is tailored to elevate awareness and educate investors.