Colors ‘Bigg Boss 17’ shatters record with 162 mn viewers, 92 bn viewing minutes

Colors’ reality juggernaut, ‘Bigg Boss Season 17′, bid farewell after a spectacular run that left an indelible mark on the Indian television landscape.

The grand finale witnessed a crescendo of drama, emotion, and entertainment, solidifying its success with record-breaking viewership.

The season boasted a staggering 162 million viewers and amassed an impressive 92 billion viewing minutes, making it a standout in the non-fiction category. Dominating social media, the show achieved a reach of 34.1 billion, 15 billion views, 2.3 billion conversations, and a commanding 99% share of voice.

Hosted by Salman Khan, the show, co-presented by HYUNDAI & APPY FIZZ and co-powered by DABUR CHYAWANPRASH, TRESEMME & PARLE PLATINA HIDE & SEEK COOKIES, witnessed its first-ever master of the house selecting favorites, adhering to the season’s theme “Iss baar game nahin hoga sabke liye same to same.”

Munawar Faruqui emerged as the winner, securing the coveted trophy, a prize of Rs 50 lac, and a brand-new Hyundai Creta. The first and second runners-up, Abhishek Kumar and Mannara Chopra added nail-biting suspense to the season.

Faruqui, known for his poetic flair, humor, and strategic moves, navigated the ‘Bigg Boss’ house with highs and lows. The season saw alliances, rivalries, and unexpected challenges, captivating viewers for 17 weeks. Faruqui’s victory marked the culmination of a journey filled with entertainment, controversies, and personal revelations.

Alok Jain, President – General Entertainment, Viacom18, expressed pride in reshaping reality television and thanked the growing fanbase for the show’s success. Deepak Dhar, Founder and Group CEO, of Banijay Asia & Endemol Shine India, emphasized ‘Bigg Boss’ as the cultural heartbeat of television.

Faruqui, expressing gratitude for the life-altering journey, dedicated his victory to fans and promised to be a better person while entertaining them. The season concluded with superstar Salman Khan, joined by Ajay Devgn, R Madhavan, Madhuri Dixit, and Suneil Shetty, creating a memorable and star-studded finale.

The success of ‘Bigg Boss Season 17′ sets high expectations for future seasons, continuing its legacy of captivating audiences across India.

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N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

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Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Colors ‘Bigg Boss 17’ shatters record with 162 mn viewers, 92 bn viewing minutes

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