In a strategic move, Viacom18 Media Pvt Ltd. has appointed Farzin Najmi as Senior Vice President, overseeing Sports Technology and Chief Technology Officer for Enterprise IT & Business Process Engineering.

The decision signals a pivotal moment for the media and entertainment giant, as Najmi is set to lead critical aspects of Viacom18’s technological advancements, the company said in a press release.

As the head of Live Sports Technology, Enterprise IT, and Business Process Engineering, Najmi will be instrumental in shaping the technological landscape of Viacom18, a major player in the media and entertainment industry under the Network 18 umbrella. His unique ability to comprehend technology from both end-user and business perspectives has been highlighted by Rajat Nigam, Group CTO for Network18 – Viacom 18.

Nigam emphasized Najmi’s role in navigating the dynamic realm of media technology and transforming innovative ideas into effective applications.

Acknowledging Najmi’s intelligence, penchant for driving innovation, and commitment to enhancing working efficiencies, Nigam expressed confidence in Najmi’s ability to contribute significantly to Viacom18’s technological evolution.

Najmi, with over two decades of experience in media broadcast technology and operations, has been a key figure in TV18 – Network18 Media & Investment since 2015. His leadership in the live news business, factual entertainment, and sports segments has played a pivotal role in the success of these divisions.

Najmi’s extensive expertise in broadcast technology and operations, honed through stints at major media companies including Star India, Times Television Network, and INX Media, positions him as a crucial player in implementing innovative solutions to meet the evolving demands of the industry.

Viacom18 Media Pvt. Ltd., known for its rapid growth and diverse entertainment offerings, defines entertainment in India through a multi-platform, multi-generational, and multicultural approach.

With a portfolio spanning general entertainment, movies, sports, youth, music, and kids genres, Viacom18 engages audiences across the country through on-air, online, and on-ground events, cinema, and merchandise.