Bisleri, a leading Indian mineral water brand, has roped in global Indian icon Deepika Padukone as its first-ever global brand ambassador for its new campaign Bisleri #DrinkItUp.

The campaign is a fresh and never seen before take on hydration infusing excitement and fun. The ad film showcases Padukone grooving to a snappy and modern take on the iconic song ‘Jhoom Jhoom Jhoom Baba’ while relishing the pure refreshment of the original beverage, ‘water’, Bisleri said in a press release.

Commenting on getting onboard Padukone as the brand ambassador, Jayanti Chauhan, Vice Chairperson, Bisleri International Pvt. Ltd, said, “Bisleri is synonymous with hydration. Our new campaign Bisleri #DrinkItUp, is embracing the fun and excitement of visualising hydration in an iconic style with Ms. Deepika Padukone for the first time ever.

“We are thrilled to have Ms Padukone as our first global brand ambassador as her work and values align with our brand philosophy. With her we are able to show our brand evolving with modern times. We are confident that everyone will love this campaign and enjoy hydrating with Bisleri.”

Padukone, known for her versatility as an actor and commitment to excellence, expressed her enthusiasm as the global ambassador of Bisleri, and said, “I am delighted to be associated with a brand as iconic as Bisleri. I have always believed in the importance of hydration as a key step in our commitment to a healthy lifestyle and overall wellbeing and the Bisleri #DrinkItUp campaign celebrates just that.”

The Bisleri #DrinkItUp campaign was shot by Nirvana Films and directed by Prakash Verma, while Bisleri’s association with Deepika Padukone was managed by Wavemaker and GroupM ESP.