Indkal Technologies has announced a partnership with Bollywood star Ayushmann Khurrana for the launch of  its latest True Wireless Stereo (TWS) products.

Khurrana will spearhead the campaign named “#TimeToWobble,” which not only celebrates an energetic and fast-paced lifestyle but also recognizes the uniqueness of each individual’s preferred way to wobble.

The collaboration with the actor and the #TimeToWobble campaign underscores a commitment to promote an active and dynamic lifestyle through this innovative product, Indkal Tech said in a press release issued from Bangalore.

The highlight of this collaboration is the Wobble TWS, starting price Rs. 1199, available in classic black and white colors, and offered in four distinct models. Notably, the Wobble True Wireless ‘Beans’ earbuds feature a 12mm driver unit, ensuring an impressive 35 hours of playback on a single charge.

The Wobble TWS lineup is enhanced with the dynamic audio tuning chip for superior audio processing and a user-friendly voice control feature. The 3D virtual surround sound experience is crafted to be powerful and immersive.

Commenting on the launch, Anand Dubey, CEO, Indkal Technologies, said, “This partnership with Ayushmann is thrilling as Wobble’s personality has a lot of similarities to what Ayushmann means as an actor, dancer, singer, fitness aficionado, family man and much more.

“Wobble represents a fast-paced, active and fun lifestyle on a day-to-day basis, which could be activities like sports, running, yoga, dancing, singing etc. It’s a celebration of all things that make us move and keep us going, from the hustle of getting to the office in the morning to finishing our day and enjoying a show on TV before sleeping and everything in between. Ayushmann is such a strong symbol of that lifestyle of an individual whose Wobble has turned him into a self-made superstar who is multifaceted and relatable for so many Indians.”

On his part, Khurrana stated: “Celebrating the launch of Wobble TWS is a moment of excitement for me. Wobble embodies the rhythm of life and the spirit of innovation, much like the diverse beats of India. As a brand ambassador, I look forward to inspiring individuals to embrace their unique ‘Wobble’ symbolizing the freedom to move to their own rhythm in this dynamic world.”