Bollywood actor and philanthropist Sonu Sood has embarked on a new venture as the brand ambassador for Sparsh CCTV, a prominent player in video surveillance and security solutions.

The collaboration comes as a testament to the alignment between Sonu’s public image and Sparsh’s brand ethos, aiming to resonate a positive and reassuring message across India, UNI reported from New Delhi.

In Sparsh’s upcoming national campaign, Sonu Sood will take center stage, lending his persona to the brand’s promotional endeavours.

The partnership aims to highlight the significance of CCTV surveillance beyond mere precautionary measures, emphasizing its integral role in safeguarding homes, public spaces and critical sectors like airports, hospitals and educational institutions.

Sanjeev Sehgal, Founder & MD of Sparsh, expressed enthusiasm about the partnership, citing it as a perfect match that aligns with the brand’s commitment to serving the nation with trust and unwavering dedication.

Sood, known for his multifaceted talents and dedication to social causes, expressed his excitement, stating that his association with Sparsh signifies his support for indigenous brands and his dedication to ensuring the country’s safety through quality surveillance products.