Nielsen, a global authority in measurement and analytics, proudly announces the appointment of Naobumi Otaki as its new Sales Director for Japan.

With an extensive background in marketing, media strategy, and business operations spanning over 17 years, Naobumi brings a wealth of expertise to drive Nielsen’s sales and foster strategic partnerships within Japan’s dynamic media landscape.

In his new role, Naobumi will spearhead Nielsen’s Japan Advertiser and Agency team, leveraging his deep understanding of the media ecosystem to bolster sales initiatives and cultivate enduring collaborations within the industry.

Reporting directly to Aaron Rigby, Managing Director of Advertisers & Agencies, Audience Measurement Asia, Naobumi is poised to steer Nielsen’s strategic growth trajectory in Japan.

Naobumi’s rich professional journey includes leadership roles at esteemed organizations such as Mindshare, Station, McCann Health, and K&L, underlining his versatile experience across diverse platforms and industries.

His appointment arrives amidst Nielsen’s transformative phase, marked by an amplified focus on digital strategy and an enhanced client-centric approach to better serve Japan’s leading advertisers and agencies.

Aaron Rigby expressed enthusiasm about Naobumi’s appointment, highlighting Nielsen’s dedication to driving measurement innovation and meeting the burgeoning demand for robust measurement data. Rigby affirmed, “His extensive industry expertise makes him an ideal fit for a mature market like Japan. I am eager to witness his leadership prowess in accelerating our company’s growth.”

Naobumi Otaki conveyed his excitement about joining Nielsen, expressing his eagerness to lead the team toward remarkable growth in one of the world’s most prestigious markets.

He emphasized the rapidly evolving media landscape, envisioning an impactful role in shaping the future of media within the region. Naobumi affirmed his commitment to partnering closely with Japan’s Advertisers and Agencies, positioning Nielsen as their enduring strategic ally.

Naobumi Otaki’s appointment marks a strategic move for Nielsen, affirming its dedication to fostering innovation and strengthening relationships within the Japanese market, further solidifying its position as a pioneering force in the realm of media measurement and analytics.