Hindi film actor Ranbir Kapoor is now the brand ambassador for Hauser pens.

Flair Writing Industries Limited (FWIL)’s newest TVC for Hauser pens reflects a commitment to fostering a culture of inspiration and empowerment, where Ranbir takes on a transformative role as the inspirational professor, creating a powerful narrative that resonates with the spirit of academic and personal excellence, a press release from the company stated.

The campaign, ‘An Extra Ordinary pen for Extra Ordinary you’, shows Ranbir playing a professor instilling confidence in his students to perform better. The union between Kapoor and Hauser is more than a celebrity endorsement — it’s a shared commitment to instill confidence, redefine success, and empower the younger generation to embrace their uniqueness, the statement added.

Hauser from the house of FWIL has a wide product range from ball pens, gel pens, fountain pens, metal pens to stationery and more.

Mohit Rathod, Director, Flair Writing Industries Limited, said, “In a departure from his on-screen personas, we see Ranbir Kapoor stepping into the shoes of a mentor, guiding students on a journey towards the extraordinary in Hauser pen’s latest TVC. We are extremely elated to put forth the narrative of encouragement, of motivating students to surpass conventional limits and embrace their potential for greatness with Ranbir Kapoor, who is a global icon.”

On his part, Ranbir stated, “I am thrilled to associate with ‘Hauser’, a symbol of sophistication and refinement. Writing is a timeless form of expression, and I believe that a great pen is not just a tool but an extension of one’s personality.”