Carrera Eyewear, a part of the Safilo Group, one of the eyewear industry’s key players, has appointed Pat Cummins, Australian Test and ODI cricket captain as its brand ambassador.

The eyewear brand, synonymous with pioneering design and outstanding quality, in a media statement said Cummins embodies the Carrera spirit of continuously defying themselves and proudly approaching life standing out from the crowd.

With an impressive career in international cricket that has seen him rise to the top of the sport, Cummins is a perfect match for Carrera’s commitment, blending contemporary lifestyle and sport attitude, the statement added.

‘We are thrilled to welcome Pat Cummins to the Carrera family,’ says Alberto Macciani, Safilo Global Head of Home Brands & Communication.

‘Pat has some incredible achievements in cricket, and he greatly embodies the Carrera DNA, always taking action for what he believes on and off-field. Carrera is globally recognized as one of most iconic eyewear brands with a contemporary and stylish approach, and we believe Pat Cummins demonstrates these qualities perfectly,’ he added.

Cummins will be featured prominently in Carrera’s upcoming campaigns in key countries showcasing the latest optical and sun collections.

“I’m honoured to be joining the Carrera family as Brand Ambassador and I’m excited to be in partnership with a brand that not only offers exceptional quality but is a globally recognised brand with a strong heritage and outstanding style. Moreover, I feel great in my Carrera’s!” said Cummins in a statement.

The campaign will commence to coincide with the 2023 ICC Cricket World Cup. As part of the campaign, Cummins will be featured wearing a selection of Carrera optical and sun-wear styles.