Nickelodeon, India’s leading destination for kids’ entertainment, is elevating the realm of children’s programming with the launch of the global sensation ‘The Twisted Timeline of Sammy & Raj’ in India.

This groundbreaking animated series is set to debut on October 15, airing every Saturday and Sunday at 1 p.m.

‘The Twisted Timeline of Sammy & Raj’ introduces viewers to two adventurous cousins, Sammy and Raj, who possess a remarkable and enigmatic time-altering app. With the extraordinary ability to pause, rewind, and fast-forward time itself, Sammy and Raj find themselves in a series of amusing escapades as they tackle various challenges. Yet, their well-intentioned efforts often result in uproarious chaos and comedic situations. Each episode promises fresh and entertaining challenges as Sammy and Raj use their time-altering app to navigate through the hurdles that come their way.

Anu Sikka, Head – Creative, Content, and Research, Kids TV Network, Viacom18, expressed, “The Twisted Timeline of Sammy & Raj is a collaborative testament between Nickelodeon International and us to deliver diverse, inclusive top-quality content for our young audiences. Filled with humor, this story of time travel is a fresh and unparalleled addition to our slate.”

Chris Rose, VP of international production and development for Paramount’s Global Kids & Family Group, highlighted the success of the partnership, noting, “The Twisted Timeline of Sammy & Raj is the successful result of our partnership with Viacom18. Thanks to an extensive collaboration and strong teamwork, we managed to create a powerful story that explores differences between Eastern and Western sensibilities.”

Supporting the launch of ‘The Twisted Timeline of Sammy & Raj’ is a comprehensive multi-screen marketing strategy across the Nickelodeon franchise. This includes a strong emphasis on social media, digital platforms, games, connected TV, and influencer collaborations. Furthermore, an innovative AR filter will transport kids through time by altering their appearance, ensuring that this series captures the attention of both young viewers and brands.

Starting October 15, children and families can look forward to reality-bending adventures with Sammy and Raj in ‘The Twisted Timeline of Sammy & Raj.’ This series promises to be a delightful and humorous addition to Nickelodeon’s stellar lineup, providing entertainment that resonates with audiences of all ages.