Viacom18 sells 65% of ad inventory for ‘Bigg Boss’ 17

Viacom18 has sold 65 percent of the ad inventory of ‘Bigg Boss’ 17 to 12 sponsors from across traditional and new-age categories, the company’s head of network sales, Mahesh Shetty, said.

The TV and digital sponsors signed up by the company include Hyundai, Dabur Bae Fresh, Tresemme, Appy Fizz, InMobi-owned Glance, Ching’s Schezwan Chutney, Reckitt Benckiser, MakeMyTrip, Paytm, Vimal Elaichi, RedBus and Hindware Smart Appliances, the Economic Times reported.

The company is looking to close a few more sponsorship deals, riding on increased ad spending by brands during the festive season.

Shetty said the company is in talks with brands from categories like mobile handsets, snack foods, chocolates, beauty, ecommerce, gaming and health supplements.

The 17th edition of the Salman Khan-hosted reality show will air on Hindi TV channel Colors, besides streaming for free on JioCinema, starting October 15.

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RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Viacom18 sells 65% of ad inventory for ‘Bigg Boss’ 17

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